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Mark



Prada x Gentle Monster


Directed and photographed campaign announcing the historic collaboration between Prada and Gentle Monster, starring Kentaro Sakaguchi.

The campaign brings together the history and visual language of two of the world’s leading luxury brands, the classicism and quiet innovation of one, together with the surrealism and futurism of another.

Revolving around the concept of a book, five fictional forces unfold at one’s fingertips: earth, water, fire, air, and love.




Creative direction, photography and video direction by James J. Robinson.
Produced by Rachael Morrow.
Video cinematography by Lucian Clifforth.







Directed by James J. Robinson
Produced by Stephanie Kha at Dream Scenario
Cinematography by Christopher Ripley 
Production design by Charlotte Chan and Taku Wada at Mesmerism
Edited by Geri Docherty at ARC
VFX by Alex Luque Garcia and Alain Laza Barbieri at MIRAI
Colour grade by Dante Pasquinelli at Ethos Studio





Photography by James J Robinson
1st assistant Angie Pai
2nd assistant Ibuki
Digital Technician Dhani Caro
Retouching by Jacob Ring at Ring Studio
Mark
© James J. Robinson,

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